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World Wrestling Entertainment® Sets Date for Annual Shareholders Meeting

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STAMFORD, Conn.World Wrestling Entertainment, Inc. (NYSE:WWE) will hold its 2010 Annual Meeting of Shareholders at 10 a.m. ET on Friday, April 30th, 2010, at the Company headquarters. Registration will begin at 9:00 a.m. ET.

The record date for voting at the meeting was set as the close of business on March 5, 2010. The meeting will be limited to stockholders (or their authorized representative) having evidence of their WWE® stock ownership. Attendees are asked to obtain an admission ticket in advance by providing proof of their ownership to:

World Wrestling Entertainment, Inc. 1241 E. Main Street Stamford, CT 06902 Attention: Corporate Secretary  

World Wrestling Entertainment, Inc., a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Tokyo, Toronto and Sydney. Additional information on World Wrestling Entertainment, Inc. can be found at .

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, copyrights and logos are the exclusive property of World Wrestling Entertainment, Inc. and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include risks relating to maintaining and renewing key agreements, including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is significant and is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant, including a waiver by the McMahon family of a portion of the dividends.

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Namco Networks and TNA Wrestling to Make an iMPACT! on Wireless Devices

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SAN JOSE, Calif., a leading publisher and developer of mobile, iPhone and PC games for mass-market casual gamers, today announced a partnership with , the world’s fastest growing professional wrestling company, to bring the top talent and action of TNA Wrestling to wireless devices. The game is scheduled to release on iPhone and iPod touch later this year and will roll out on Android, Java, BREW, Windows Mobile, RIM and other mobile platforms in 2011.

“They are among the very best developers and publishers of mobile games in the world today. Wrestling fans have a lot to look forward to when TNA’s mobile games release later this year.”

TNA Wrestling is set to be the most amazing wrestling videogame in the mobile space yet. Featuring TNA’s greatest stars, including Hulk Hogan, Ric Flair, Mick Foley, Mr. Anderson, “The Phenomenal” AJ Styles, “The Pope” D’Angelo Dinero, Kurt Angle and more; wrestling fans will be able to experience first-hand all the hard-hitting in-ring action and compelling feuds of TNA’s weekly, top-rated show “TNA iMPACT!” on Spike TV domestically.

“TNA has emerged as the most exciting professional wrestling organization in the world, and we are honored to be their tag-team partner in the mobile space,” stated Chris Lucero, manager of business development and licensing at Namco Networks. “We are proud to stand shoulder-to-shoulder with the amazing stars of TNA Wrestling, as we bring their astonishing athleticism and tremendous charisma to gamers and wrestling fans everywhere.”

“We are very excited to partner with Namco Networks,” said Dixie Carter, president of TNA Wrestling. “They are among the very best developers and publishers of mobile games in the world today. Wrestling fans have a lot to look forward to when TNA’s mobile games release later this year.”

To learn more about Namco and its games, please visit or NAMCO GAMES on . For more information about TNA (Total Nonstop Action) Wrestling, please visit .

About Namco Networks

Namco Networks America Inc., a subsidiary of Namco Bandai Holdings (USA) Inc., is a worldwide leader in cutting-edge, digitally distributed casual entertainment including mobile, iPhone and casual PC games. More information about Namco Networks products can be found on ,  or .

About TNA Wrestling

"Cross The Line" to TNA Wrestling. TNA Wrestling is the most innovative experience in professional wrestling today. Join Hulk Hogan, Ric Flair, TNA World Heavyweight Champion "The Phenomenal" AJ Styles, Olympic Gold Medalist Kurt Angle, Mr. Anderson, Mick Foley, "The Samoan Submission Machine" Samoa Joe, "The Blueprint" Matt Morgan, the lovely and lethal TNA Knockouts and the no-limits X-Division inside the ring on "TNA iMPACT!" Thursday nights (9:00-11:00 PM, ET/PT) through Match 4th and moves to Monday nights (9:00-11:00 PM, ET/PT) starting March 8 on Spike TV.

TNA Entertainment, LLC is a privately held company headquartered in Nashville, TN.

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Brain-Pad Selected as the Official Dual Arch Mouth Guard for the International Kickboxing Federation and International Sport Combat Federations

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CONSHOHOCKEN, Pa.The , a leading kickboxing sanctioning body, and the , the first and largest mixed martial arts sanctioning body for pro and amateur MMA, have passed safety requirements that will require the use of Dual Arch Jaw Joint Protective mouth guards by all combatants who fight in sanctioned events. This represents one of the first athletic mandates for the use of Jaw Joint protective mouth guards by athletes. The IKF and ISCF, which have thousands of athletes worldwide, selected Brain-Pad® as the official mouth guard for its members. Dual Arch mouth guard usage will become mandatory for all IKF and ISCF competitors by mid-August, 2010.

“This mandate is a truly landmark decision for combat sports”

is a line of affordable athletic mouth guards using . The Brain-Pad mouth guards are tested and proven to reduce impact energy at the base of the skull and brain by keeping the lower jaw stabilized in a position that decreases the likelihood of basal skull concussions and TMJ (jaw joint) injuries.

“We have always taken the measures necessary to ensure the safety of our competitors,” says Steve Fossum, President/CEO of , the parent company of IKF Kickboxing, ISCF MMA and several other Fight Sport Organizations and companies. “Impact to the jaw and subsequent head injuries pose major medical concerns for our members and we believe this mandate will ensure that better precautions are taken. Many of our athletes have been relying on Brain-Pad mouth guards for dual arch protection and to stabilize the jaw during competition. We feel strongly in the performance and protection benefits of these mouth guards and are proud to set an example to the sports community by passing this safety requirement. We are also pleased to see that ISKA and KICK International have now also agreed to do the same with their event participants in 2010 which brings unification to the new safety requirement.

Unlike traditional single arch mouth guards that offer protection for either the upper or lower teeth, Brain-Pad is a dual arch, bi-molar, mouth guard. The Brain-Pad technology repositions the lower jaw while protecting both the upper and lower teeth. The jaw is stabilized into a neutral position, creating a safety space that reduces the risk of jaw impact concussions and TMJ injuries. When put into place, the Brain-Pad® mouth guards also open the airway in the throat 100 percent, allowing users to breathe better and gain a competitive advantage.

“This mandate is a truly landmark decision for combat sports,” says Joe Manzo, President of Brain-Pad. “We have been supplying Brain-Pad mouth guards, designed to protect that vulnerable jaw joint and base of the skull, to IKF and ISCF members since 1999 and commend the organization for taking proactive measures in the protection of its athletes. As more states propose concussion bills and discuss new regulations for better concussion prevention, we expect that more sports organizations will follow suit with similar mandates.”

Brain-Pad mouth guards are available at leading athletic retailers including Wal-Mart® stores nationwide, and retail between $7 and $30 based on the . Please visit the to view the official mandates.

ABOUT BRAIN-PAD, INC.

A privately held corporation, founded in 1995 specifically for the promotion, manufacture, and sale of customized Brain-Pad® dual-arch mouth-guards designed to reduce the risk of concussion from lower jaw impacts while increasing endurance and performance. Brain-Pad, Inc. has become a leader in technology development in this field. Its Brain-Pad® products are available in retail and wholesale outlets as well as through distributors, contact sports leagues, professional organizations, school teams at intermediate, high-school, college, and university level. Brain-Pad® products are well-accepted by professional sports athletes in boxing, mixed martial arts, football and many other contact sports. Brain-Pad® products also include shock-absorbing wrist, arm and head-bands as well as: juniors', women's, men's, and professional athlete's dual-arch protective and high performance mouth-guards.

Additionally, Brain-Pad, Inc. recently developed, patented, and commercially released a premium ultra-violet/ozone oral appliance sanitizer, the NatureZone™, available to the retailers and distributors but exclusively distributed to the professional dental industry by Henry Schein, Inc., the largest global distributor of dental and medical products to dentists, dental laboratories and physicians.

Brain-Pad, Inc.'s corporate headquarters are located in Conshohocken, Pennsylvania. For product or company details contact 610-397-0893, , or visit .

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WWE® Superstar Triple H® Unveils His Action Figure and Kicks Off New York Toy Fair

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EL SEGUNDO, Calif.WWE Superstar Triple H® joined Mattel, Inc. (NASDAQ: MAT) and World Wrestling Entertainment® (NYSE: WWE) to celebrate Mattel’s first line of WWE® action figures and accessories, including several scheduled to debut in fall 2010, at a special event at New York Toy Fair today.

“This new line of WWE FlexForce figures is the first that captures the electrifying drama and action that goes on inside the ring”

President of Mattel Brands Neil Friedman and WWE® COO Donna Goldsmith spoke about the partnership between these dynamic entertainment companies, the innovation behind the new FlexForce™ toys for kids and the renowned design behind the most detailed line of WWE figures ever assembled for the collector community. WWE® Superstar and 13-time World Champion Triple H®, best known for his “Pedigree” finishing move, showcased his FlexForce™ action figure.

“Mattel’s WWE action figures and accessories are the most complete and realistic ever produced, thanks to the close collaboration between two of the world’s heavyweight brands,” said Friedman. “We’re certain that collectors will love the attention to detail of the WWE figures, while kids will be impressed with the moves and innovation behind the FlexForce line.”

“This new line of WWE FlexForce figures is the first that captures the electrifying drama and action that goes on inside the ring,” said Donna Goldsmith. “Through Mattel’s new WWE line, kids and collectors around the world can experience the detail and authenticity of WWE’s Superstars. These action figures and accessories also reflect the family-friendly PG content of WWE.”

Mattel and WWE® joined forces to launch the most comprehensive portfolio of WWE® action figures and accessories, which hit shelves nationwide in January 2010. The line includes the FlexForce™ action figures for young fans and the Elite and Entrance Great figures for the avid collectors. Other products designed specifically for kids include Superstar Rings, Championship Belts, Ring Action Megaphone and motion-activated Tough Talkers™ that deliver WWE® Superstar catch phrases and striking sounds. Basic figure single packs will be released every month, while two-packs and Elite figures will roll out every other month.

Photos and b-roll of the special event are available at

About Mattel, Inc.

Mattel, Inc., (NASDAQ:MAT) () is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels(R), Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2009, Mattel is recognized among the "100 Best Corporate Citizens," as one of the "World's Most Ethical Companies" and as one of FORTUNE Magazine's "100 Best Companies to Work For." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel's vision is to be the world's premier toy brands--today and tomorrow.

About WWE, Inc.

World Wrestling Entertainment, Inc., a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Sydney, Tokyo and Toronto. Additional information on World Wrestling Entertainment, Inc. can be found at corporate.wwe.com.

© 2010 Mattel, Inc. All Rights Reserved.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, copyrights and logos are the exclusive property of World Wrestling Entertainment, Inc. and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners. © 2010 World Wrestling Entertainment, Inc. All Rights Reserved.

MAT-AP

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